{"id":11974,"date":"2021-06-05T19:38:05","date_gmt":"2021-06-05T19:08:05","guid":{"rendered":"http:\/\/bigbangstation.fr\/?p=11974"},"modified":"2021-08-28T18:15:37","modified_gmt":"2021-08-28T17:45:37","slug":"journee-mondiale-de-lafrique-focus-sur-brand-africa","status":"publish","type":"post","link":"https:\/\/bigbangstation.fr\/?p=11974","title":{"rendered":"Journ\u00e9e mondiale de l\u2019Afrique : focus sur Brand Africa"},"content":{"rendered":"\n<div class=\"twitter-share\"><a href=\"https:\/\/twitter.com\/intent\/tweet?via=BigBangstation\" class=\"twitter-share-button\" data-size=\"large\">Tweet<\/a><\/div>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-11977\" src=\"https:\/\/bigbangstation.fr\/wp-content\/uploads\/2021\/06\/mpumelelo-macu-l_YNobbDYJk-unsplash-585x390.jpg\" alt=\"mpumelelo-macu-l_YNobbDYJk-unsplash\" width=\"585\" height=\"390\" srcset=\"https:\/\/bigbangstation.fr\/wp-content\/uploads\/2021\/06\/mpumelelo-macu-l_YNobbDYJk-unsplash-585x390.jpg 585w, https:\/\/bigbangstation.fr\/wp-content\/uploads\/2021\/06\/mpumelelo-macu-l_YNobbDYJk-unsplash-1024x683.jpg 1024w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/p>\n<h5 style=\"text-align: center;\">Photo by <a href=\"https:\/\/unsplash.com\/@mpumelelomacu?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\">Mpumelelo Macu<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/africa?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\">Unsplash<\/a><\/h5>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Le 25 mai marque la Journ\u00e9e mondiale de l\u2019Afrique. \u00c0 cette occasion, a \u00e9t\u00e9 d\u00e9voil\u00e9e la onzi\u00e8me enqu\u00eate annuelle<em> Brand Africa<\/em> <em>: Africa\u2019s Best Brands<\/em> et le classement des marques les plus admir\u00e9es en Afrique au niveau continental et r\u00e9gional. La Journ\u00e9e a \u00e9galement \u00e9t\u00e9 l\u2019occasion d\u2019assister \u00e0 diff\u00e9rents panels de discussions portant sur certaines des questions cl\u00e9s que le nouvel environnement soul\u00e8ve et sur ce que l\u2019on peut attendre des entreprises et de leurs marques.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\">BRAND AFRICA : booster la puissance commerciale intra-africaine<\/h3>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-11975\" src=\"https:\/\/bigbangstation.fr\/wp-content\/uploads\/2021\/06\/lagos-techie-kwzWjTnDPLk-unsplash-585x390.jpg\" alt=\"lagos-techie-kwzWjTnDPLk-unsplash\" width=\"585\" height=\"390\" srcset=\"https:\/\/bigbangstation.fr\/wp-content\/uploads\/2021\/06\/lagos-techie-kwzWjTnDPLk-unsplash-585x390.jpg 585w, https:\/\/bigbangstation.fr\/wp-content\/uploads\/2021\/06\/lagos-techie-kwzWjTnDPLk-unsplash-1024x683.jpg 1024w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/p>\n<h5 style=\"text-align: center;\">Photo by <a href=\"https:\/\/unsplash.com\/@heylagostechie?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\">Lagos Techie<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/africa-tech?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\">Unsplash<\/a><\/h5>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u00c0 l\u2019heure de la relance mondiale, <em>Brand Africa<\/em>, en partenariat avec <em><a href=\"https:\/\/www.brandafrica.net\/\" target=\"_blank\">African Business<\/a><\/em>, Geopoll, Kantar et Brand Leadership Group, s\u2019interroge sur la question suivante : \u00ab comment reconstruire les \u00e9conomies africaines et stimuler le commerce intra-africain ? \u00bb<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Lanc\u00e9 en 2010, le classement Brand Africa 100 : Africa\u2019s Best Brands est l\u2019enqu\u00eate et l\u2019analyse la plus fiable sur les marques et les entreprises concern\u00e9es en Afrique. Ces marques et entreprises repr\u00e9sentent plus de 80 % de la population et du PIB de l\u2019Afrique. Au cours des dix derni\u00e8res ann\u00e9es, seulement 20 % des marques admir\u00e9es par les Africains \u00e9taient fabriqu\u00e9es en Afrique. Qu\u2019en sera-t-il alors en 2021 ?<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><em>Brand Africa<\/em> : un panel sur-mesure<\/h3>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-11976\" src=\"https:\/\/bigbangstation.fr\/wp-content\/uploads\/2021\/06\/african-buisness-585x496.jpg\" alt=\"african buisness\" width=\"585\" height=\"496\" srcset=\"https:\/\/bigbangstation.fr\/wp-content\/uploads\/2021\/06\/african-buisness-585x496.jpg 585w, https:\/\/bigbangstation.fr\/wp-content\/uploads\/2021\/06\/african-buisness.jpg 634w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/p>\n<h5 style=\"text-align: center;\">\u00a9African Buisness<\/h5>\n<h5><\/h5>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Lors des panels, ont particip\u00e9 un public mondial et africain de premier plan compos\u00e9 de leaders d\u2019opinion, de m\u00e9dias et de d\u00e9cideurs qui se consacrent \u00e0 la cr\u00e9ation, \u00e0 l\u2019investissement et\/ou \u00e0 l\u2019influence des entreprises et des marques en Afrique, comme Dambisa Moyo, \u00e9conomiste, Simon Anholt, auteur de Brand America, et le Vijay Mahajan, l\u2019auteur de Africa Rising. La conf\u00e9rence s\u2019est tenue le 25 mai 2021.<\/p>\n<p>Et vous, quelle est votre marque africaine favorite ? En avez-vous \u00e0 nous sugg\u00e9rer ?<br \/>\nSi cet article a piqu\u00e9 votre curiosit\u00e9, je vous invite \u00e0 en d\u00e9couvrir davantage sur<a href=\"https:\/\/www.brandafrica.org\/\" target=\"_blank\"> le site internet de Brand Africa<\/a> (en anglais) et \u00e0 suivre leur actualit\u00e9 !<\/p>\n","protected":false},"excerpt":{"rendered":"Photo by Mpumelelo Macu on Unsplash &nbsp; Le 25 mai marque la Journ\u00e9e mondiale de l\u2019Afrique. \u00c0 cette occasion, a \u00e9t\u00e9 d\u00e9voil\u00e9e la onzi\u00e8me enqu\u00eate annuelle Brand Africa : Africa\u2019s Best Brands et le classement des marques les plus admir\u00e9es en Afrique au niveau continental et r\u00e9gional. La Journ\u00e9e a \u00e9galement \u00e9t\u00e9 l\u2019occasion d\u2019assister \u00e0 [&hellip;]\n","protected":false},"author":1,"featured_media":11977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"_links":{"self":[{"href":"https:\/\/bigbangstation.fr\/index.php?rest_route=\/wp\/v2\/posts\/11974"}],"collection":[{"href":"https:\/\/bigbangstation.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigbangstation.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigbangstation.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bigbangstation.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11974"}],"version-history":[{"count":10,"href":"https:\/\/bigbangstation.fr\/index.php?rest_route=\/wp\/v2\/posts\/11974\/revisions"}],"predecessor-version":[{"id":12527,"href":"https:\/\/bigbangstation.fr\/index.php?rest_route=\/wp\/v2\/posts\/11974\/revisions\/12527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bigbangstation.fr\/index.php?rest_route=\/wp\/v2\/media\/11977"}],"wp:attachment":[{"href":"https:\/\/bigbangstation.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigbangstation.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigbangstation.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}